What is Responsive Web Design (RWD)?

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What is Responsive Web Design (RWD)?

Responsive web design creates a system for a single site to react to the size of a user’s devicewith one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size.

It offers an optimized browsing experience.

Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.

Benefits of responsive design for mobile

The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.

It’s also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information.

Why responsive design is important for business

  • Increase reach to customers and clients on smaller devices (tablets & smartphones)
  • A consistent experience that can increase lead generation, sales and conversions
  • Analytics, tracking and reporting can be consolidated in one place
  • Time and cost on site content management is decreased
  • Stay ahead of the competition 

How is a responsive design built?

There are number of things to think about when creating a responsive layout. It is a process that requires a design system and hierarchy of content across devices. 

By | 2018-03-28T16:27:37+00:00 March 28th, 2018|Uncategorized|0 Comments

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